100 dagim
W'12
The 100 Dagim nonprofit was preparing a major fundraising event with celebrities. An event like that lives or dies on how many people reach the donation page at the right moment, and the nonprofit had no way to bring them.
( Concept )
I secured the Google Ad Grant and routed focused traffic through it to the fundraising site before and during the event. The event, with celebrity participation, raised about a quarter of a million shekels.
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