blind date with a book
W'06
Blind Date with a Book sells books wrapped in paper: you buy without knowing what you got, and find out at home. A charming concept, but without a brand and a site that carry that magic, it stays an idea.
( Concept )
The job here was to protect the surprise. I built a brand and an e-commerce site that sell the feeling of the gift, not the cover: design that feels like the store itself, strategy built around gifts and moments, and ongoing work on sales. All from zero.
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