grain naturals
W'08
Grain Naturals was born as an idea for a natural haircare brand, with no name in the market and no presence. In a category built on trust and looks, starting from zero is the hardest test.
( Concept )
I designed the brand a complete identity, from the visual language to the e-commerce site, with a strategy defining who the product speaks to and why this one. After launch we kept working on the sales themselves, so the brand does not just look good, it sells.
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