naturella
W'03
Naturella entered the supplements category, one of the most crowded in the market, with no brand and no website. A good product is not enough there. You need an identity people trust and a buying path that works.
( Concept )
I built Naturella from the ground up: full branding, a design language, an e-commerce site and a business strategy. Every part was planned so the message, the store and the purchase feel like one move, from first impression to checkout. From there the work shifted to constantly improving sales.
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