topaz

W'16

Limassol / Paid campaigns / Lead forms

Topaz Residences in Limassol needed to test demand among Israeli buyers. The brief combined premium project creative with a practical question: would people take the next step and leave their details?

Widening architectural portals leading to the project interior, illustrating reduced form friction — Created for this case study to illustrate the process, using source material from the project.

A shorter path to a conversation.

Once a project creates interest, the form is the next step. I shortened it to name, phone and intended use, leaving the fuller discussion for the sales conversation.

Connect the ad, form and sales handoff.

I connected ads built from the project’s material to the shorter form and the sales team’s enquiry sheet. The creative, form and handoff were planned as one path.

Four visual channels merging into one to illustrate campaign consolidation — Process illustration based on project materials.

All works

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