goldstein

W'14

Herzliya / Paid campaigns / Video

For Doron Goldstein's project at 8 Kaf Tet be-November Street in Herzliya, the brief was specific: generate enquiries for a garden apartment and a penthouse. The same building offered two very different ways to live.

Interior detail selection illustrating the project creative direction — Created for this case study to illustrate the process, using source material from the project.

Two homes. Two stories.

Which home fits the life I want? The garden apartment and penthouse belonged to the same project, but each gave buyers a different reason to enquire. One general message about the building would miss that distinction. I gave each home its own message. The garden apartment led with outdoor space; the penthouse with privacy and room to host. The asking price appeared in the ads so people knew the price range before leaving their details.

Show the reason to enquire.

I built the creative from project renders and plans, with a shared visual language and separate angles for each home. A penthouse film followed, with distinct text versions. Meta forms captured enquiries for follow-up.

Garden leaf relief beside the actual penthouse rendering — Process illustration based on project materials.

THE PROJECT IN MOTION

The penthouse in motion

The project film, presented without audio. AI visualization of the project.

All works

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