goldstein
W'14
From interest to enquiry
55
Meta leads
₪75.83
Media cost per lead
Media spend: ₪4,170.50
08/06/2026–14/09/2026 · Source: Meta Ads, checked 15 September 2026. Media cost only, excluding management and production. Figures represent leads, not property sales.
I aim for enquiries from people who know the price, have a suitable budget and intend to buy. Screening is designed to reduce irrelevant enquiries while preserving a workable volume.
01
Two homes. Two stories.
Which home fits the life I want? The garden apartment and penthouse belonged to the same project, but each gave buyers a different reason to enquire. One general message about the building would miss that distinction. I gave each home its own message. The garden apartment led with outdoor space; the penthouse with privacy and room to host. Following the decision with the client, the asking price appeared in the ads so people knew the price range before leaving their details.
02
Show the reason to enquire.
I built the creative from project renders and plans, with a shared visual language and separate angles for each home. A penthouse film followed, with distinct text versions. Meta forms captured enquiries for follow-up.
THE PROJECT IN MOTION
The penthouse in motion
The project film, presented without audio. AI visualization of the project. Performance figures relate to the campaign as a whole.
03
Enquiries for a focused brief.
55 leads at ₪75.83 in media cost per lead, from 8 June to 14 September 2026. The figure covers the campaign across the period and the creative used within it.
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