patsias

W'15

Cyprus / Strategy / Paid campaigns

Patsias Developments brought Nereids in Larnaca to an Israeli audience. The task was to turn a developer's project material into a clear proposition for people considering a property purchase abroad.

Cinematic storyboard built around the actual Nereids rendering — Created for this case study to illustrate the process, using source material from the project.

From interest to enquiry

197

Meta leads

€21.04

Media cost per lead

Media spend: €4,144.21

28/07/2026–14/09/2026 · Source: Meta Ads, checked 15 September 2026. Media cost only, excluding management and production. Figures represent leads, not property sales.

I aim for enquiries from people who know the price, have a suitable budget and intend to buy. Screening is designed to reduce irrelevant enquiries while preserving a workable volume.

Give a distant project a clear context.

What sits behind the apartment I see? For an overseas purchase, the render is the beginning of the explanation. Buyers also need to understand the developer, the location and what the offer includes before discussing a purchase. I built the messaging from the developer's material and research into the project and market. Nereids was clearly anchored to Patsias and Larnaca, with project facts separated from projections and terms that needed explanation. That formed the basis for the Hebrew proposition.

Connect creative to the enquiry.

Project renders and developer material became the basis for the ads. I wrote the Hebrew messaging and connected the campaign to a short Meta lead form. The work later included video production, while keeping Nereids' identity and reporting separate.

Blue glass identity prism connecting Patsias, Nereids and Larnaca — Process illustration based on project materials.

THE PROJECT IN MOTION

From the project film

An excerpt from the film produced for Nereids. AI visualization; the offer reflects the campaign period. Campaign figures are not attributed to this edit.

Build on an ongoing partnership.

197 leads at €21.04 in media cost per lead, from 28 July to 14 September 2026. Work with Patsias continues into additional projects; these figures belong specifically to the Nereids campaign.

FROM THE CAMPAIGN

The direction becomes an ad.

One of the ads used in the project. Message, visual direction and offer come together at the buyer’s first point of contact.

Archived campaign creative, including AI visualization. Prices and terms reflect the campaign period, not a current property offer.

All works

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