patsias

W'15

Cyprus / Strategy / Paid campaigns

Patsias Developments brought Nereids in Larnaca to an Israeli audience. The task was to turn a developer's project material into a clear proposition for people considering a property purchase abroad.

Cinematic storyboard built around the actual Nereids rendering — Created for this case study to illustrate the process, using source material from the project.

Give a distant project a clear context.

What sits behind the apartment I see? For an overseas purchase, the render is the beginning of the explanation. Buyers also need to understand the developer, the location and what the offer includes before discussing a purchase. I built the messaging from the developer's material and research into the project and market. Nereids was clearly anchored to Patsias and Larnaca, with project facts separated from projections and terms that needed explanation. That formed the basis for the Hebrew proposition.

Connect creative to the enquiry.

Project renders and developer material became the basis for the ads. I wrote the Hebrew messaging and connected the campaign to a short Meta lead form. The work also included video production for Nereids.

Blue glass identity prism connecting Patsias, Nereids and Larnaca — Process illustration based on project materials.

THE PROJECT IN MOTION

From the project film

An excerpt from the film produced for Nereids. AI visualization; the offer reflects the campaign period.

FROM THE CAMPAIGN

The direction becomes an ad.

One of the ads used in the project. Message, visual direction and offer come together at the buyer’s first point of contact.

Archived campaign creative, including AI visualization. Prices and terms reflect the campaign period, not a current property offer.

All works

Want a path like this for your business?

Send me your project for review →

topazW'16

Next project