zikit

W'13

Presale / Strategy / Paid campaigns

Zikit was marketing an Adam Shuster residential project in Ramat Gan through a presale offer. The offer needed to make sense before a buyer picked up the phone: the location, the apartment and a payment structure that required a clear explanation.

Layered campaign illustration connecting the original nature ad with attention and relevance — Created for this case study to illustrate the process, using source material from the project.

From interest to enquiry

109

Meta leads

₪27.14

Media cost per lead

Media spend: ₪2,958.71

29/07/2026–14/09/2026 · Source: Meta Ads, checked 15 September 2026. Media cost only, excluding management and production. Figures represent leads, not property sales.

I aim for enquiries from people who know the price, have a suitable budget and intend to buy. Screening is designed to reduce irrelevant enquiries while preserving a workable volume.

Make the offer easy to understand.

What am I buying, and how does the deal work? Alongside the apartment and its location, the offer included payment terms that needed explaining. The first encounter had to make the essentials clear. I separated the offer into location, apartment and payment structure. Cross-checking the decks against the unit list and floor plans clarified what applied to the development and what applied only to a particular home. Each creative angle could then carry one clear idea.

One idea. One next step.

I turned the source material into ads in Zikit's visual language, connected to a short form and lead delivery into the sales team's sheet. The explanation in the ad and the next step belonged to the same process.

Olive triptych organizing project context, price and payment terms, and the enquiry — Process illustration based on project materials.

THE PROJECT IN MOTION

Campaign film

Client-supplied film used in the campaign I managed. AI visualization; the property offer reflects the campaign period.

Enough demand to pause.

109 leads at ₪27.14 in media cost per lead, from 29 July to 14 September 2026. According to the client's feedback, there were enough enquiries to pause acquisition and focus on follow-up.

FROM THE CAMPAIGN

The direction becomes an ad.

One of the ads used in the project. Message, visual direction and offer come together at the buyer’s first point of contact.

Archived campaign creative, including AI visualization. Prices and terms reflect the campaign period, not a current property offer.

All works

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